Thinking
I've seen many Taco Bell commercials in my day. (Commercials are those things that used to interrupt our shows, stealing 1/3 of our lives before TiVo allowed us to skip them all.) They asked us to Think Outside the Bun. Kind of a takeoff on Think Outside the Box.
Well, I have a confession to make. I've thought outside the bun all my life. Sure, I've thought about thinking inside of the bun - seen the movies and various websites, and they all do make it seem so interesting, but is it really? I believe that all of those people are actors, so they could just be putting on a show, making it look like a lot more fun that it sounds. That's why I'm glad we have companies like Taco Bell. They are telling it like it is, giving people choices. Let people know it is okay to say "Yeah, I know we've been going out for a long time and I do love you, but I do not think I will ever be happy with thinking inside the bun. Are you okay with that? I am just not a bun thinker."
Maybe if one slips a finger in the bun, rather than a full on thinking... I guess I would have to say "To each their own." Though, if we go back to the original idea, The Box...
I've been in many meetings at many companies, all who want us to Think Outside of the Box. This one is a harder one to comply with (in theory, though in practice...). Sure, I've spent almost all of my life Thinking Outside of the Box, but you know, most days I think I would enjoy Thinking Inside the Box again. Every once in a while, just to keep the memory alive of what it was like. Oh yeah, Thinking Inside of the Box... much more acceptable than Thinking Inside of the Bun.
And of course to make sure we uphold the ideal of thinking outside of the box: a finger in the box is always okay, since we wouldn't be really thinking. I'm off to do a little thinking on my own.
The Edward
